Case Study - SEO - Vinyard Lodge
Background
Vinyard Lodge is a wine bar, mexican restaurant and B & B accomodation. The Wine bar and restaurant are popular within the local area but the room occupancy for the rooms had room for improvement. Webyell were commissioned to build a new website, drive traffic to the website for B&B related keyword searches in order to lift the occupancy rates
Objectives
- Design and build a new website
- Undertake a keyword analysis
- Copywrite the new pages so they were keyword optimised
- Setup Analytics and Webmaster tools allowing for SEO feedback
The Webyell solution
We implemented simple HTML pages that provided for quick SEO optimisation and image management.
Results
- More than doubled the room occupancy rates by increasing the web traffic by 342% using organic means
- A 18 fold (ROI) return on investment within 12 months